.Manly Bands is actually a direct-to-consumer vendor of guys's rings. The firm released in 2016 after John Ruggiero, the founder with his wife Michelle, could not find a suited wedding ceremony band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our team went over the company's founding, unique ring components, and much more. Ever since, Manly Bands has acquired its maker. The manufacturing of bands coming from, mention, Jack Daniel's scotch gun barrels or even Fender guitar strands creates engaging video recording, claims Ruggiero, best for narration on social media sites as well as somewhere else.The entire audio of our chat is actually embedded below. The transcript is actually edited for duration as well as clearness.Eric Bandholz: Provide our team a run-through of what you do.John Ruggiero: My other half, Michelle, and I began an on the web ring company called Manly Bands in 2016 to address a trouble of wedding ceremony bands for guys. Our experts were simply gotten married to. I possess huge fingers and could not locate a band that I ased if that was not overpriced. My options were getting coming from a magazine or even having one thing tailor-made.I found yourself acquiring from an internet site. The ring arrived in a level mailer, without any container or even customer support. It was a horrendous experience by today's ecommerce criteria.Our experts got gotten married to, moved to Fla, and also needed to have a work. Our company told our own selves, "We are actually both business people. Why do not our company develop our own organization?" We reviewed the kinds of concerns we 'd found as well as just how to address them. My ring knowledge appeared, and also we opted to try to fix it for various other individuals.Our objective when our experts began was to pay lease. Our company assumed making a couple many thousand bucks a month coming from this would be actually amazing. Our company considered it a way of living business, certainly not high-growth. It was actually simply Michelle and me in our garage creating rings and delivering them bent on clients. Our experts had actually hit on one thing. Our message sounded with potential customers.Michelle as well as I create a superb crew. I generate ideas, and she's the implementer. A bunch of our success heads to her creative mind. She titles the rings and also cultivates people. She connects the bands to clients. Illustrating a ring entirely as "eight-millimeter dark" didn't suffice.Our company developed bands coming from one-of-a-kind components, such as Port Daniel's barrels or even exclusive metallics. Your business took off. Ever since, our team have actually grown dramatically. We now have over 55 people in the Manly Bands family. About half of those are band professionals who work in our lately gotten manufacturing outlet in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Regarding a year and also a fifty percent earlier. Our experts had actually been their consumer for a long times, so we knew them effectively. Most of their company was actually wholesale, which failed to enthusiasm our team-- going to mom-and-pop jewelers. They kept their wholesale clients as well as brand name. Our experts obtained several of their properties and brought over employees.Causing a manufacturing group has actually been one of the very best points we've carried out. It is actually been actually awesome to go out there certainly and also view all of them make rings out of Fender guitar strings or steel coming from an M1 Abrams storage tank.Bandholz: How performs internal manufacturing influence marketing?Ruggiero: It is actually been actually massive. Taking a video camera to the opposite side of the office and shooting the group making use of turrets to reduce the metal rods or whiskey gun barrels right into rings creates astonishing online video. Our experts possess our electronic camera team out there constantly. Our company utilize that video footage on our social networking sites and also in our advertisements and bulletins. Our company attempt to market that because most providers in the guys's ring space don't manufacture. They go down ship or even purchase coming from international and after that transport it out. But our team wish it to last a life time and be one thing individuals can take satisfaction in.We have actually possessed a great deal of results with our military culture assortment, where our company resource distinct military products. Our team possess the M1 Garand rifle sell, the timber part, from War of the nations I. Viewing our team placed that in the lathe as well as reduced a part out for a band is intriguing.Our marketing for those rings speak about the past history, the soldiers, where the weapon was utilized, and factors like that. My wife as well as I analyzed filmmaking in college. Our company use our skill-sets to educate and also tell a story. As an example, I recently got an e-mail coming from a client who shared that his grand daddy used to steer M1 tanks. The client talented among those rings to his grand daddy, and they had pretty an emotional exchange. It behaves to help consumers associate with their past and also make one thing meaningful.Bandholz: Where can individuals get a ring coming from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, also. I perform Twitter and also LinkedIn.